No seasons, no stock, no advertising, 100% sell through on everything she's ever made. Welcome to the wonderful world of Sharon Ehman and her powerhouse brand Toxic Vision. Sharon thrives off custom orders from some of metal and industrial music's biggest names. Then once every few weeks she posts on Facebook that a new collection is going for sale live in her store, http://www.toxicvision.bigcartel.com/products . Every single piece sells out, most of them instantly. It's a testament to the power of cultivating a client base and then retaining exclusivity. It's a brilliant marketing & branding model. I think she's really special and if she happens to read this I'd love to chat with you.
|Deconstruction is often a part of her work but it's never homespun and the toughness of the pieces is never compromised.|
|Her cuts aren't sexy, they're gobsmacking.|
|There's a wonderful North American tribal influence in many of her pieces as well as a powerful shamanistic presence.|
|The heavy metal toughness is mixed with post apocalyptic and other fictional themes for a fascinating look.|
|It's other worldly but it's definitely a world you want to explore.|