My first serious insight in fashion was that in order for a brand to survive the clothes have to be distinctive in some way. It is always best for them to be distinctive visually as this leads to immediate attraction from potential customers. It is the designer who is able to create this attraction with subtle and small touches who I always find most intriguing and attractive. Justin Thornton and Thea Bragazzi from Preen are both precisely that type of designer. The design choices they make in fabric, shape, embellishment, and detail are always of the type that draw your eye without being garish. See if you can spot their choices in the below highlights from their Pre-Fall '14.