Monday, January 27, 2014

Designers Of The Day - Cushnie Et Ochs - Pre Fall '14

When I last spoke to Carly Cushnie and Michelle Ochs they were working to finish their Pre Fall. I can tell that they were working hard because of the obvious evolution in the designs below. Everything that a brand must do in order to be successful comes with a warning, do it badly and it'll wreck you. The "signature" is one of the trickiest of all of those balancing acts. Buyers want collections to feel consistent and it certainly helps to build fan loyalty as well. Do it without imagination and you become stale. However once you accept that this is what people want to see and more importantly buy from you then you will be surprised to find how much room their actually can be inside of your signature. Cushnie Et Ochs = cut outs, but check out how refined they've become inside of a seemingly simplistic idea. 

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