You don't have to reinvent the dress to be a successful fashion designer. You don't have to design the most extravagant or the most marketable pieces. The only things you have to do are give the marketplace something it doesn't have, brand what makes you better, and produce well made clothes. It's early yet but Jordana Warmflash and her label Novis seem like they're doing just that. There's obvious thought and imagination in her work and just enough of a tweak and twist that her designs will make you look twice.