Last night Matt Cain a pitcher for the San Francisco Giants pitched what is known as a "Perfect Game" There are a minimum of 27 hitters, (three outs per inning x nine innings), that a pitcher can face in a baseball game and Mr. Cain got every batter out without letting anyone get on base. There have been hundreds of thousands of games in major league history and this was only the 22nd perfect game ever. Matt Cain is 27 years old and by major league standards is in the prime of his career. At the beginning of this season he signed a new contract that pays him on average 22.5 million dollars a year for the next six years. Which means based on an average of thirty to thirty two games that a pitcher will start the Giants paid him over 700,000 dollars last night to make history. The team makes roughly 848,000 dollars per game on ticket sales not to mention merchandising, vendors, broadcast rights etc... So they made money last night and will make more on him the next time he pitches as his performance last night will increase attendance.
Is this Stuart Vevers design a home run or a single?
How well did this Monique Lhuillier dress sell?
To move this topic to a more individual level I want to close by mentioning an individual opportunity that every brand has to be more transparent. There is one publicly available bit of data that every brand should maintain and update to perfection, their stockists or stores page. Take a look at Corey Lynn Calter's stores page if you want a perfect example http://www.coreylynncalter.com/stores/ This page is a must for brands to show. You must show your potential clients where they can buy you and you must do so in a way that makes it as convenient as possible for them. To do anything else or to do this half heartedly is beyond foolish.
Do you know where you can find this Sally Lapointe stunner?